The cover letter is one of the most important elements of your proposal. Be sure to add images that showcase your best work. The copy should provide value and give insight into why someone preparing for their next event should hire your catering company.
The proposal should begin with a description of the event, how long it will take you to prepare for the event, what you will provide, how it will be delivered and your needs in terms of facilities, staff and other arrangements. In catering you often deal with customers who want more than they actually need or can pay.
Before you make your presentation, listen carefully to what the customer says she wants. It may be very different from what she needs, and it is up to you to gear your presentation to satisfy both wants and needs.
Describe in detail the event you are hoping to be hired to cater. If this is a general presentation, create a fictional event or one you have recently catered, and describe it as an example of how you go about discovering exactly what delights your catering client and makes her event special.
Include a timeline indicating your preparation process such as menu options, approval of the final menu, investigating the venue, purchasing food, hiring servers, last-minute preparations, delivery, setup and serving. This will tell your client what to expect and help to avoid last minute changes to plans.
A complete understanding of your process will reassure your client that you will do a professional job. Show menus and pictures from previous jobs. This will help your client envision her event. Then present your list of menu items, services, serving accessories, servers and prices.
Offer a few package deals with full descriptions of what the client will receive for the price. Give a detailed description of your delivery procedures, when you will need access, any special accommodations needed for your carts or other equipment and how you manage the cleanup process.
Finish your presentation by telling your client what the next step in the process will be and how to accomplish it easily -- the next step being the procedure for hiring your services. Unless you ask for the business, present what sales professionals refer to as "a call to action," your potential client might just continue researching caterers until one finally asks for the business.
Tip Prior to your presentation meeting, ask who will be attending. For example, if a bride is planning her wedding and doing research to present to her mother, request that the mother also be present.
After all, the bride's parents pay the bills and are likely to make the decisions. Always deal with the person who is going to write your check.
Warning Don't forget to bring along a sample of your food in addition to the pretty pictures and lists of goodies you can provide. Never underestimate the power of a delicious pastry or appetizer to sway the customer your way.[ph-vs.comy] is pleased to provide you with the attached catering proposal for your [Event Occasion], which is currently scheduled to be held on [Event Date] at [Event Location].
We understand that this is a very important occasion and we are committed to giving our utmost attention to make this a very memorable and stress free day. Write about the event, the company, and food and drink you provided on your catering blog.
Share photos if you can and note what the atmosphere was like and even what you thought of the unveiling (although keep it positive). Such a great tips, it really helps on choosing a catering service to cater your event.
If you want your event to be successful, you really need to hire a catering service to prepare for a delightful food for the guests and to arrange the venue to make it comfortable and to have a nice ambiance.
A presentation of your catering services to a potential client is just like any other project proposal. The proposal should begin with a description of the event, how long it will take you to.
The scope of the proposal includes sections like chef profile, event portfolio, event details, sample menus, budget, and more. Plus a sample contract is included at the end. All of our templates are completely customizable. Sign-up for free to get access to the proposal . Catering Proposal Template If you're a catering company providing food and event services, our beautifully designed free sample proposal template provides an example for how to pitch your services.
The scope of the proposal includes sections like chef profile, event portfolio, event details, sample menus, budget, and more.